Digital Marketing Specialist

Role Overview

Two River Theater is seeking a Digital Marketing Specialist to join their Marketing team. The role is expected to be primarily in office at Two River Theater in Red Bank, NJ, with the option to work remotely 1 to 2 days per week. The successful candidate will lead email marketing strategy and execution, define and execute social media strategy, and create quick-turn social content.

What You Will Do

The Digital Marketing Specialist will plan, build, and deploy email campaigns, develop segmentation and targeting strategies, write and test subject lines, maintain the email calendar, define social media strategy, partner with the Content Producer, monitor social trends, and manage and respond to direct messages and comments across social platforms.

Why It Might Be a Fit

The successful candidate will have demonstrated experience in digital marketing, social media, or a related field, with a portfolio or examples of social content, email campaigns, or website work. They will have a strong understanding of social media strategy, platform best practices, and emerging trends, and experience building email campaigns and managing audience segmentation.

Requirements

• Demonstrated experience in digital marketing, social media, or a related field
• Strong understanding of social media strategy, platform best practices, and emerging trends
• Experience building email campaigns, managing audience segmentation, and testing for performance
• Proficiency in Canva and short-form video editing programs
• Proficiency managing website backends in WordPress
• Excellent writing and proofreading skills
• Comfort analyzing performance data across email, social, and web, and adjusting strategy accordingly
• Strong organizational and collaboration skills

Benefits

• Medical, dental, and vision insurance
• Flexible spending accounts
• Generous paid time off
• Employee assistance program
• Local business discounts
• 403(b) retirement plan