Product Marketing & Go to Market Lead

Role Overview

Join the Marketing team at Ualá, a leading neobank in Latin America, to define the go-to-market strategy, lead top-to-bottom launches, and represent Marketing in business decisions.

What You Will Do

Develop a clear positioning, segmentation, and decisions on where to play, who to serve, and how to win in each market, and lead launches by building the plan, aligning teams, and having the final word on whether a launch is ready.

Why It Might Be a Fit

The ideal candidate has 5-8 years of experience in product marketing or similar roles, a proven track record of leading high-impact product launches, and experience using AI tools and experimentation to drive activation and usage.

Requirements

• 5-8 years of experience in product marketing or similar roles in consumer tech or fintech companies
• Proven track record of leading product launches from start to finish
• Strong criterion for generating customer insights
• Influence without formal authority
• Comfort with unit economics
• Practical experience using AI tools
• Criterion for prioritization
• Experience using experimentation, lifecycle communications, or customer journey orchestration
• Experience in multiple areas (growth, brand, lifecycle, paid) and working with senior cross-functional stakeholders
• Experience in regulated financial products, product-led growth, or mobile apps
• Experience in more than one Latin American market

Benefits

• Flexible work environment
• Growing company with enormous potential for professional development
• Access to training in top-level educational institutions
• Prepaid medical coverage for the family group
• Discounts in gyms
• 70% cashback on purchases with the Ualá card up to reimbursement
• Referral bonuses
• Three weeks of vacation
• Extended licenses
• Birthday day off
• Flexible work policies