CRM & Analytics Manager Retention

Role Overview

Retention & Customer Binding: Analysis and interpretation of business, marketing, and sales data along the customer journey with a focus on customer binding and customer development.

What You Will Do

Comprehensive and cross-channel responsibility for the development and binding of existing customers, including budget, campaign, and performance management.

Why It Might Be a Fit

Developed analytical skills and experience in data-driven decision-making, ability to derive precise measures from analyses, and knowledge of working with common newsletter and email marketing tools.

Requirements

• Completed studies in business administration, business informatics, business engineering, or comparable qualifications
• Several years of experience in CRM, ideally with a focus on customer binding and customer development in the B2B field
• Developed analytical skills and experience in data-driven decision-making
• Safe handling of BI tools such as Power BI, Tableau, or comparable solutions
• Knowledge of working with common newsletter and email marketing tools (e.g. Inxmail, Mailchimp, Cleverreach, etc.) as well as Knime and Salesforce Sales Cloud desirable
• Fundamental experience in building and developing reporting and KPI systems
• Understanding of data architectures, interfaces, and data warehouse structures
• Experience in analyzing and optimizing cross-sectional processes
• Affinity to data-driven tools and automation solutions
• Very good German knowledge