Role Overview
Lead strategic brand and commercial marketing initiatives to enhance brand equity, drive market share, and maximize top-of-mind awareness.
What You Will Do
Formulate and execute annual brand plans, manage brand P&L performance, build and deploy multi-channel marketing calendars, and track market shares and brand equity.
Why It Might Be a Fit
You will be a fit if you have a proven history of leading end-to-end marketing campaigns, project management, and product launches, and have demonstrated expertise in building brand equity and managing product lifecycles.
Requirements
- Minimum 7+ years of experience in brand management and marketing
- At least 4+ years serving specifically as a Brand Manager (FMCG experience is mandatory)
- Proven history of leading end-to-end marketing campaigns, project management, and product launches
- Demonstrated expertise in building brand equity, managing product lifecycles, and directing core marketing mix elements
- Proven track record of leveraging consumer insights, market research, and analytics to guide brand decisions
- Demonstrated experience managing marketing budgets, controlling spend, and tracking performance against clear ROI metrics
- Extensive experience partnering with and directing creative, ATL, and BTL external agencies
- Practical experience leading marketing initiatives across social and digital platforms
- Strong working knowledge of contemporary marketing methodologies, specifically advanced social media strategies and the practical application of AI tools
To apply for this job please visit linkedin.com.
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