Growth Marketing Director

Role Overview

The Growth Marketing Director will own the entire e-commerce funnel, acquisition and retention, from a customer’s first visit through checkout, first-purchase activation, and long-term repeat revenue. They will lead two initiatives (Web/CRO and Email/Lifecycle) and be accountable for how they work as one system rather than two silos handing customers back and forth.

What You Will Do

The Growth Marketing Director will be responsible for maximizing the yield of every visit, first-purchase conversion, and repeat revenue and LTV. They will oversee the email/SMS team, onboarding, activation into the Feel Great app, re-order, winback, and reactivation.

Why It Might Be a Fit

The ideal candidate will have a serious testing track record, fluency in the numbers, and experience with full-funnel range, including acquisition/CRO and retention/lifecycle. They will be a leader who stays close to the work and has genuine interest in metabolic health, fasting, or wellness.

Requirements

• 6+ years in growth, CRO, lifecycle, or e-commerce
• 2+ years leading people
• Experience with full-funnel range, including acquisition/CRO and retention/lifecycle
• Fluency in the numbers, including SQL and GA4/analytics
• Experience with experimentation tools, such as Optimizely, VWO, or Convert
• Comfortable with HTML/CSS and ESP/lifecycle platforms, such as Iterable or Klaviyo

Benefits

• Competitive salary
• Bonus/commission
• Equity
• Health insurance
• Dental insurance
• Vision insurance
• 401k match
• Paid holidays
• Vacation time
• Wellness programs

Tagged as: Google Analytics, SQL