BW Influencer Marketing Lead

Role Overview

As a BW Influencer Marketing Lead, you will drive influencer marketing expertise in the Vietnam market, building local brand networks, managing agency partners, and creating bespoke content with influencers. You will work on brands that are loved and improve the lives of consumers and communities. You will lead innovations and learn from brilliant business leaders and colleagues.

What You Will Do

Your main responsibilities will include driving influencer marketing expertise, building local brand plans, building brand networks, managing local agency partners, creating bespoke content, managing local PR & Influencer budgets, tracking brand local performance, and driving influencer marketing measurement & assessment.

Why It Might Be a Fit

To succeed in this role, you will need to be a strategic yet creative thinker, self-starter, able to manage multiple projects simultaneously, with very strong relationship building skills, self-motivated, and able to adapt quickly to changes.

Requirements

• Bachelor’s degree holder
• 2-3 years KOL management experience in an FMCG environment
• Expertise with current tools and trends in influencer identification and social media
• Strategic deployment of digital tactics and larger plans
• Strong relationship building skill
• Self-motivated, interpersonal skill, bias for action, data driven & result oriented
• Strategic thinking and problem-solving ability with entrepreneur mindset, strong ownership & leadership
• Skilled in multi-tasking and adapting quickly to changes
• Good written and verbal communication skills in English

Benefits

• Diversity and inclusion
• Equity and fairness in consideration of all applicants
• Continuing development of all employees
• Support for access requirements