Digital Marketing Officer

Melbourne, Victoria, AustraliaUniMelb Chinese Alumni Network

Role Overview

The Digital Marketing Officer will drive high-impact digital campaigns to grow MEC’s programs, ventures, and entrepreneurial community. This hands-on role brings together paid media, content, email marketing, web, and analytics to improve audience acquisition, engagement, and conversion.

What You Will Do

Plan and deliver integrated digital campaigns for MEC recruitment, events, and community initiatives across paid and organic channels. Create compelling digital content, assets, and storytelling that showcase MEC programs, founders, researchers, and ventures.

Why It Might Be a Fit

You may be a great fit if you have strong hands-on experience setting up and managing paid media campaigns, creating high-quality written and visual content, using analytics and tracking tools, and managing website and landing-page content, email marketing, audience segmentation, and automated journeys.

Requirements

  • Strong hands-on experience setting up and managing paid media campaigns
  • Creating high-quality written and visual content for social media, paid advertising, email, and web
  • Using analytics and tracking tools to interpret results, prepare clear reports, and improve campaign performance
  • Managing website and landing-page content, email marketing, audience segmentation, and automated journeys

Benefits

  • 17% superannuation
  • Flexible work arrangements
  • Career development opportunities
  • Progressive leave provisions
  • Salary packaging
  • Access to a range of discounted services
  • Health and well-being services

To apply for this job please visit unimelb.wd105.myworkdayjobs.com.


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