Brand Marketing Manager

Role Overview

Responsible for brand strategy formulation, annual brand strategy planning, and brand system construction, enhancing product competitiveness and brand influence.

What You Will Do

Enhance product competitiveness and brand influence through various means and methods, establish an effective analysis and evaluation system.

Why It Might Be a Fit

Requires experience in enterprise brand marketing departments, 4A advertising companies, consulting companies, and media brand strategy and project management.

Requirements

• Master’s degree or above, related majors such as advertising, communication, marketing, etc.
• More than five years of experience in enterprise brand marketing departments, 4A advertising companies, consulting companies, and media brand strategy and project management
• Familiar with brand construction and management methodologies, market research, brand strategy, content marketing, cross-media promotion, and effect evaluation full process
• Successful brand marketing experience, able to independently complete strategy schemes, content ideas, and drive project closure