Senior Marketing Manager

Role Overview

The Senior Marketing Manager leads marketing strategy, execution, and performance across Residential, Business, and Communities, and supervises a team of marketing professionals. The role requires inspiring, coaching, and developing people, balancing competing priorities, and integrating brand, digital, and traditional marketing programs to produce measurable business results.

What You Will Do

The Senior Marketing Manager will develop and own annual and quarterly integrated marketing and media plans, provide informed direction across paid digital advertising, websites, SEO/AEO/GEO, email, direct mail, social media, content, creative, promotions, events, and sales enablement, and lead integrated go-to-market plans for new products, pricing, markets, and partnerships.

Why It Might Be a Fit

The ideal candidate will have 7 to 10+ years of progressive marketing experience, including at least 3 years directly leading and developing employees, and demonstrated success motivating teams, coaching talent, managing performance, delegating effectively, and building a positive, accountable culture.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field; MBA preferred
• 7 to 10+ years of progressive marketing experience, including at least 3 years directly leading and developing employees
• Demonstrated success motivating teams, coaching talent, managing performance, delegating effectively, and building a positive, accountable culture
• Broad working knowledge of B2C and B2B marketing, including brand, digital, traditional media, AEO/GEO, PR, corporate communications, content, events, and integrated campaigns
• Strong planning, project management, prioritization, financial judgment, and analytical skills; Ability to translate strategy into measurable execution
• Excellent written, verbal, presentation, and interpersonal skills; Ability to influence and collaborate across functions and with external partners
• Working proficiency with marketing analytics and technology, CRM, email platforms, social media tools, and Microsoft Excel, PowerPoint, and Outlook
• Ability to work from the Franklin office and participate in occasional evening or weekend events as business needs require
• Valid driver’s license with satisfactory driving record and current auto insurance

Benefits

• 401k + Match
• HSA
• Employee-Focused Benefit Offerings

Tagged as: Data Analysis, Excel, Project Management