Marketing Lead (Colorado Springs)

Role Overview

The Marketing Team Lead is responsible for all team and league marketing and branding efforts within their local market. This role will be critical in building the fan base, creating breakthrough awareness campaigns, driving grassroots field marketing initiatives, building key community relationships and engaging fans across social/digital platforms to drive business performance, ticket sales and game attendance.

What You Will Do

Delivering Marketing Excellence, Collaborate with the League Sr. Dir. Brand & Team Marketing to transform the league marketing strategy to a season long go-to-market plan, Lead all local field marketing and grassroots activation efforts, Build the local team brand, personality and reputation, Execute activations, promotions, content capture, buzzworthy moments with local partners, Work with communications team to develop strategic initiatives to drive earned media and grow the brand.

Why It Might Be a Fit

The ideal candidate will have a minimum of 10+ years of progressive marketing management experience with an emphasis in consumer-facing sports, media or entertainment industries, Expertise in marketing and digital technology landscape, Ability to create campaigns, promotions and digital assets with demonstrated brand judgment, and the ability to generate brand energy.

Requirements

• Minimum 10+ years of progressive marketing management experience with an emphasis in consumer-facing sports, media or entertainment industries
• Expertise in marketing and digital technology landscape, including industry trends, key industry leaders, terminology and overall knowledge of the sports entertainment and media landscape
• Ability to create campaigns, promotions and digital assets with demonstrated brand judgment, and the ability to generate brand energy
• Proven ability to execute a strategic marketing plan aimed at growth and closely aligned with the company’s goals and vision
• Ability to manage complexity and ambiguity and lead multiple projects in parallel while understanding business challenges and creating forward-thinking solutions
• Solid understanding of nuances with various local market ticket buying habits/fan engagement
• Ability to work well with multiple stakeholders across the company, agencies and client organizations
• A self-starter, energetic and resilient mindset with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved
• Exceptional communications, sales/promotions and customer service skills
• Superior verbal/written communications skills

Benefits

• Annual incentive
• Comprehensive benefits, including medical/dental/vision/life insurance
• 401(k) plan
• Unlimited PTO
• Discretionary bonus