Marketing Lead

Role Overview

The Marketing Lead will own the overall strategy of the public facing Texas Capital website, focusing on consumer and small business banking. They will work collaboratively with the data and analytics team to establish essential KPIs and metrics of content performance.

What You Will Do

The Marketing Lead will continuously optimize SEM/SEO capabilities, work closely with marketing research and sales enablement teams, and remain up to date with the latest web and CX trends.

Why It Might Be a Fit

The ideal candidate will have 3-5 years of experience in advertising, media, or a related field, with a strong B2C background and experience with highly regulated industries. They will have experience with content creation, strategy building, and content marketing, as well as advanced knowledge of web content management tools.

Requirements

• 3-5 years’ experience in advertising, media, or a related field
• Bachelor’s degree in business, marketing, or related degree
• Experience with content creation, strategy building, and content marketing
• Working knowledge of search engine marketing and search engine optimization (SEM/SEO)
• Advanced knowledge of web content management tools such as Acquia/Drupal
• Experience with A/B and multivariate experiments
• Excellent planning and management skills to oversee multiple content campaigns
• Demonstrated ability to collaborate with cross-functional teams
• Superior communication, problem solving skills, and ability to learn and adapt quickly
• Self-motivated and strong organizational skills
• Demonstrates flexibility and thrives in fast-paced, dynamic, and changing environments
• Comfortable using collaboration and CRM tools such as Asana and Salesforce

Benefits

• Health insurance coverage
• Wellness program
• Fertility and family building aids
• Life and disability insurance
• Retirement savings plans with a generous 401K match
• Paid leave programs
• Paid holidays
• Paid time off (PTO)