Director, Marketing & Audience Growth

Role Overview

The Director of Marketing & Audience Growth will build a modern, integrated marketing function that combines compelling creative work, digital strategy, and measurable audience and donor growth. The role will shape how United Way of Greater Los Angeles reaches new supporters, deepens existing donor relationships, and connects the next generation to lasting impact.

What You Will Do

The Director will develop and execute an integrated marketing and audience-growth strategy, translate the organization’s Strategic Plan into annual channel and campaign plans, and lead marketing strategy for the website refresh, user experience, search visibility, and online-giving conversion.

Why It Might Be a Fit

The ideal candidate will have a strong command of digital marketing channels, experience directing brand development, and a proven track record of delivering measurable results through integrated campaigns.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience
• At least 7 years of progressively responsible experience in marketing, digital strategy, brand management, or audience development
• At least 3 years of experience supervising and developing direct reports
• Strong creative judgment and experience directing brand development, visual design, and marketing production
• Ability to work in a hybrid environment with both in-person and remote work styles

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 403(b) plan
• Pension
• Life insurance coverage
• Disability benefits
• Paid holidays
• Paid time off