Head of Marketing and Audience Development

Role Overview

The Head of Marketing and Audience Development leads marketing strategy, audience growth, and ticket revenue initiatives for The Young Performing Arts Center. Success is measured through audience growth, ticket revenue, customer acquisition and retention, and effective use of marketing resources.

What You Will Do

Develop and lead annual and performance-specific marketing strategies, establish target audiences, positioning, campaign goals, budgets, and timelines, and advise leadership on audience trends, market conditions, competitive positioning, and marketing opportunities.

Why It Might Be a Fit

The ideal candidate will have demonstrated success increasing attendance, ticket sales, audience reach, or earned revenue, and experience managing marketing budgets and paid media campaigns.

Requirements

• Bachelor’s degree in marketing, communications, arts administration, business, or related field, or equivalent professional experience
• Significant professional marketing experience, preferably in performing arts, entertainment, cultural organizations, attractions, venues, or related industries
• Demonstrated success increasing attendance, ticket sales, audience reach, or earned revenue
• Experience managing marketing budgets and paid media campaigns
• Strong knowledge of digital marketing, audience targeting, email, social media, search, and analytics
• Strong analytical, communication, organizational, and project-management skills

Benefits

• Excellent benefit package
• Comprehensive benefit package