Marketing Director

Role Overview

The Marketing Director serves as a key member of the University Marketing and Communications leadership team, working under the strategic direction of the Assistant Chancellor for University Relations and Strategic Communications. The position is accountable for translating institutional priorities into actionable marketing plans, providing timely updates and recommendations, and proactively identifying matters requiring executive consultation or approval.

What You Will Do

The Marketing Director provides strategic and operational leadership for the University of Wisconsin–Oshkosh’s marketing function and is responsible for developing and executing integrated marketing strategies that advance institutional priorities, including enrollment, reputation, brand awareness, and engagement.

Why It Might Be a Fit

The position requires regular on-campus presence and flexibility for leadership meetings, campus events, and institutional priorities. However, hybrid remote work may be available after the successful completion of an initial probationary period.

Requirements

• Bachelor’s degree in marketing, communications, advertising, public relations, business, or a related field.
• At least five years of progressively responsible experience in marketing, integrated marketing communications, brand management, digital marketing, advertising, or a related field.
• Demonstrated experience developing and executing integrated marketing strategies and campaigns across multiple channels, translating organizational priorities into actionable plans, and using data to evaluate effectiveness and inform decisions.
• Demonstrated experience leading teams, supervising staff, or providing significant functional leadership across multidisciplinary teams, including setting priorities, fostering accountability and collaboration, and navigating differing perspectives with professionalism and sound judgment.
• Demonstrated ability to independently manage marketing operations, projects, competing priorities, and resources; resolve challenges; and provide well-developed recommendations and solutions.

Benefits

• Health plans, currently starting at $45 per month.
• 176 hours of vacation per year (prorated for start date).
• 36 hours of personal holiday, and 9 legal holidays (prorated for start date).
• 176 Hours of sick leave for first 18 months. After this period, employees can earn up to 96 hours per fiscal year. Accumulates without limit and does not expire.
• Paid parental leave after six months of continuous employment.
• Wisconsin Retirement System (pension) with 7.2% employer contribution for 2026.