Marketing Manager

Role Overview

The Marketing Manager plans, coordinates, and executes digital recruitment marketing initiatives that support enrollment goals for the UAB School of Public Health. This position will develop and manage CRM-based recruitment strategies, digital communications, and marketing campaigns that engage prospective students throughout the enrollment lifecycle.

What You Will Do

Coordinate prospective student inquiry management, plan and coordinate digital recruitment marketing campaigns, create and manage recruitment-focused content, manage school-level social media platforms, and maintain and enhance recruitment websites.

Why It Might Be a Fit

The ideal candidate will have a strong background in digital marketing, CRM systems, and project management, with excellent written and verbal communication skills and the ability to work collaboratively with faculty, staff, and external partners.

Requirements

• Bachelor’s degree in Advertising, Marketing, Communications, Student Affairs, Public Relations or a related field
• Four (4) years of related experience
• Familiarity with digital marketing tools such as social media ad platforms, Google Analytics, and email marketing systems
• Strong written and verbal communication
• Good collaboration skills and the ability to work in a team environment
• Strong project management and organizational skills with attention to detail and timelines
• Working knowledge of CRM systems and their application to prospective student communications, nurture tracks, and outreach reporting
• Skill in creating clear, engaging written and visual content for diverse audiences
• Ability to see connections between outreach channels and coordinate messaging across platforms, programs, and departments
• Skill in organizing events and managing logistics with attention to detail
• Ability to provide clear, patient technical support to colleagues of varying technical comfort
• Ability to learn new software tools and adapt to changing priorities
• Strong interpersonal skills and the ability to work collaboratively with faculty, staff, students, and external partners across multiple departments
• Commitment to accuracy, consistency, and accessibility in all outreach activities

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid holidays