Marketing Technology Director

Role Overview

The Marketing Technology Director provides strategic and technical expertise across marketing technology, automation, and analytics within the organization’s broader marketing and web strategy portfolio.

What You Will Do

Key responsibilities include marketing automation, CRM systems, audience segmentation, journey orchestration, and performance reporting.

Why It Might Be a Fit

The ideal candidate will have a deep understanding of data management, segmentation, and personalization, as well as strong collaborative skills and the ability to build effective relationships across the organization.

Requirements

• Bachelor’s degree in Marketing, Information Technology, or a related field
• 7+ years of progressive experience in marketing technology with 2 years in a leadership or managerial role preferred
• Proven expertise with Salesforce Marketing Cloud is strongly preferred, including a deep understanding of Journey Builder, Email Studio, and Automation Studio
• Demonstrated experience in creating and managing complex constituent journeys to achieve business objectives
• Strong knowledge of digital marketing channels, web analytics, SEO, and paid media
• Experience evaluating, implementing, and scaling new marketing technologies (e.g., AI-driven personalization, CDPs, CMS integrations)