Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist supports the planning, execution, and optimization of paid digital marketing campaigns for the University of St. Augustine for Health Sciences. This role works closely with the Executive Director and serves as the internal point person for paid media operations and performance.

What You Will Do

Manage day-to-day planning, execution, and reporting for paid channels, monitor campaign performance, and analyze downstream performance to ensure campaigns align with institutional objectives.

Why It Might Be a Fit

This role requires excellent communication skills, strong analytical skills, and the ability to establish and maintain positive working relationships with the public, supervisors, and co-workers.

Requirements

• 3-5 years of experience supporting or managing paid media and email campaigns
• Bachelor’s degree in marketing, analytics, or related field
• Hands-on experience working with paid media platforms (e.g., Google Ads, Meta)
• Working knowledge of web analytics tools (e.g., GA4, SEMRush)
• Experience working with marketing automation or CRM platforms (e.g., Marketo, Salesforce) preferred