Role Overview
The role involves filling the sales pipeline with qualified B2B leads by planning, running, and optimizing paid ads campaigns, working closely with the sales team. The role requires using AI tools for market and competitor research, ICP and persona building, and mapping decision-makers at target accounts.
What You Will Do
The responsibilities include planning and running paid ads campaigns on LinkedIn, Google, and Meta, using AI tools for research and strategy, building campaigns for key services and industries, creating and testing ad variants, audiences, and landing pages, and tracking and reporting conversion metrics.
Why It Might Be a Fit
The ideal candidate is strong in one or two areas such as LinkedIn Ads, Google Ads, Meta Ads, outbound or ABM, AI-led marketing, or CRM and automation, and is comfortable with data in Excel or Google Sheets and ad dashboards.
Requirements
- 2–5 years of experience
- Strong in one or two areas such as LinkedIn Ads, Google Ads, Meta Ads, outbound or ABM, AI-led marketing, or CRM and automation
- Comfortable with data in Excel or Google Sheets and ad dashboards
Benefits
- Direct impact on company revenue and pipeline
- A fast learning curve across B2B marketing, sales strategy, and technology
- Room to test new channels
To apply for this job please visit linkedin.com.
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