Demand Generation Manager, Auto

Role Overview

We’re looking for a Demand Generation Manager to own the day-to-day strategy and execution that drive new business across Auto, spanning paid media, email, content, events, and sales-led campaigns.

What You Will Do

You will build campaigns, nurture journeys, and reporting needed to drive measurable pipeline growth and revenue impact.

Why It Might Be a Fit

You will work in close partnership with Sales, Partnerships, Sales Enablement, and Customer Success, and alongside Lifecycle, Product Marketing, Design, Legal & Compliance, and Data partners.

Requirements

• 5-7+ years of B2B or demand generation marketing experience, ideally within fintech, consumer lending, auto finance focused products.
• Proven experience leading demand generation and pipeline growth, including paid digital channels such as Google Ads and LinkedIn Ads.
• Proficiency in Salesforce and HubSpot.
• Demonstrated skills or projects with claude, chatgpt, co-pilot or any other AI tool.
• Data-driven mindset with strong analytical skills, including experience with attribution, funnel reporting, and dashboards in Tableau (or a comparable BI tool).
• Track record of designing and analyzing test-and-learn experiments (e.g., A/B tests) to optimize campaign performance.
• Strong understanding of integrated marketing strategy, with the ability to translate strategy into clear plans and messaging.
• Excellent written and verbal communication skills, with experience presenting results and recommendations to senior stakeholders.
• Self-starter who is organized, detail-oriented, and comfortable managing multiple cross-functional workstreams in a fast-paced environment.
• BA/BS degree in business or a closely related field, or equivalent practical experience.

Benefits

• Competitive salary
• 100% paid coverage of medical, dental and vision insurance
• Flexible PTO
• Opportunities for professional growth and development
• Paid parental leave
• Health & wellness initiatives

Tagged as: Data Analysis, HubSpot, Pipeline Management, Salesforce, Tableau