Digital Growth Consultant

Role Overview

Uplers is looking for a Digital Growth Consultant to act as a strategic consultant to clients, build a deep understanding of each client’s business, and drive discovery calls and requirement gathering.

What You Will Do

The consultant will conduct audits, answer client queries, challenge their current strategy constructively, and recommend the best way forward. They will also build integrated solutions, recommend strategies and actions, and tie every recommendation to business outcomes.

Why It Might Be a Fit

The ideal candidate will have a strong technical knowledge of all our services, a strategic mindset with a focus on business outcomes, and strong business acumen and competitive analysis skills.

Requirements

• Strong technical knowledge of all our services: AEO/GEO/SEO, GA4, Webflow, PPC
• Strategic mindset with a focus on business outcomes
• Strong business acumen and competitive analysis skills
• Understanding of how to rank and get cited in LLMs (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews)
• Clear understanding of platform trade-offs: WordPress vs Webflow, Magento vs Shopify vs WooCommerce
• Strong understanding of CRMs (Salesforce, HubSpot), marketing automation tools and ESPs (Klaviyo, Mailchimp, Marketo, etc.)
• Strong grasp of GA4 events, conversions, attribution models and server-side or consent-mode tracking
• Knows how to measure AI search visibility (brand mentions, citations, share of voice in LLMs)
• Working knowledge of the major AI tools used in digital marketing, including content creation for search and social, reporting and campaign optimization
• Able to apply AI automation within campaigns, AEO and GEO workflows
• Can design AI automation workflows using tools like n8n, Zapier or Make, combined with LLM APIs
• Understands the limits and risks of AI-generated content (accuracy, brand voice, E-E-A-T)
• Proficient in Claude and ChatGPT for reports, dashboards, presentations and proposals
• Writes effective prompts and builds reusable AI templates to speed up their own work
• Comfortable with Looker Studio or similar dashboard tools
• Pricing, scoping and proposal writing skills
• Strong presentation, negotiation and objection-handling skills
• Keeps up with Google algorithm updates, AI search changes, platform policy updates and new ad formats in LLMs
• Knows the competitive agency landscape and how to position our services against other agencies and in-house teams
• Understands privacy and compliance basics (GDPR, Australian Privacy Act, cookie consent) as they affect tracking and campaigns