Senior Demand Marketing Manager

Role Overview

The Senior Demand Marketing Manager will lead the development and delivery of UPP’s demand generation and marketing strategy, working closely with university partners and colleagues across Sales, Pricing, Accommodation Services, and Commercial teams.

What You Will Do

Key responsibilities will include developing and leading UPP’s marketing strategy, leading integrated demand generation campaigns, owning the digital acquisition strategy, optimising marketing investment, and leading CRM and customer communications activity.

Why It Might Be a Fit

The ideal candidate will have significant senior marketing experience, with a proven track record of driving customer acquisition, conversion, and measurable commercial results through marketing activity.

Requirements

• Proven experience developing and delivering successful marketing strategies within a commercial environment
• Strong expertise across demand generation, brand marketing, CRM, content, digital, and performance marketing
• A track record of driving customer acquisition, conversion, and measurable commercial results through marketing activity
• Strong experience managing marketing budgets, agency relationships, and investment decisions
• Excellent stakeholder management and influencing skills, with the ability to build trusted relationships across internal teams and external partners
• Strong knowledge of digital marketing channels, including CRM, SEO, PPC, paid social, and marketing automation
• A data-driven approach, using customer insight, analytics, and performance data to optimise decisions and improve outcomes
• Experience leading and developing high-performing marketing teams
• Experience within student accommodation, higher education, property, hospitality, or another customer-focused, multi-site environment would be advantageous
• Experience with HubSpot or similar CRM platforms would also be beneficial

Benefits

• Competitive salary
• Discretionary performance bonus
• 29 days’ holiday plus bank holidays
• Private healthcare
• Pension
• Enhanced family leave
• Life assurance
• Training
• Two paid volunteering or personal development days
• Cycle-to-work scheme