Digital Product Marketing Manager

Role Overview

The Product Marketing Manager, Secure Commerce is responsible for developing and executing the commercialization strategy for the Secure Commerce portfolio, including InsureShield and Parcel Pro Secure Commerce solutions. This role serves as the strategic connective point between product capabilities, customer needs, market opportunities, and revenue growth objectives.

What You Will Do

Translate product features and capabilities into differentiated market strategies that drive adoption, market penetration, customer value, and revenue growth. Act as the voice of the market and customer, ensuring commercial decisions are grounded in customer insight, market intelligence, buying behavior, and business outcomes.

Why It Might Be a Fit

Success in this role will be measured through portfolio growth, commercialization effectiveness, market penetration, customer adoption, pipeline influence, and revenue contribution.

Requirements

• 7+ years of experience in product marketing, segment marketing, ABM, or GTM strategy roles, preferably in B2B, enterprise, SaaS, platform, or ecosystem‐based businesses
• Strong ABM and segmentation expertise, including buying‐group messaging, account prioritization, and personalized GTM strategy
• Ability to translate product capabilities into clear, outcome‐driven value narratives for enterprise buyers, partners, and internal stakeholders
• Experience defining co‐marketing and partnership strategies (e.g., webinars, joint campaigns, internal marketing to UPS) with clear goals and success metrics, while collaborating with execution teams
• Capability to develop high‐impact content such as case studies, solution narratives, and proof points that support consultative selling and late‐stage deal influence
• Analytical mindset with the ability to assess segment performance, adoption trends, and GTM effectiveness, and use insights to refine strategy

Benefits

• Medical/prescription drug coverage
• Dental coverage
• Vision coverage
• Flexible Spending Account
• Health Savings Account
• Dependent Care Flexible Spending Account
• Basic and Supplemental Life Insurance & Accidental Death and Dismemberment
• Disability Income Protection Plan
• Employee Assistance Program
• 401(k) retirement program
• Vacation
• Paid Holidays and Personal time
• Paid Sick and Family and Medical Leave time as required by law
• Discounted Employee Stock Purchase Program

Tagged as: Account-Based Marketing