Senior Digital Marketing Manager

Role Overview

The Senior Digital Marketing Manager develops and executes digital marketing strategies to build brand awareness, attract new guests, drive restaurant traffic, and grow sales across the Upward Projects portfolio of brands.

What You Will Do

Develop and execute digital marketing strategies, manage digital advertising campaigns, analyze market trends, and evaluate campaign performance to identify growth opportunities and improve marketing strategies.

Why It Might Be a Fit

The ideal candidate is someone who understands the hospitality industry, can move between big-picture strategy and day-to-day execution, and knows how to build meaningful connections with guests while delivering measurable business results.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or an equivalent combination of education and relevant professional experience.
• Professional certifications in Google Ads, Google Analytics, Meta advertising, or other relevant digital marketing platforms preferred.
• Continued professional development in digital marketing, analytics, emerging technology, and industry trends preferred.
• Minimum of 7 years of progressive professional experience in digital marketing, performance marketing, or a related discipline, demonstrating increased responsibility, technical expertise, and business accountability.
• At least 3 years of experience independently managing complex digital marketing initiatives, significant advertising budgets, or multi-channel campaigns.
• Demonstrated success developing and executing digital marketing strategies that improve brand awareness, audience engagement, guest or customer acquisition, conversion, and business performance.
• Extensive hands-on experience with paid digital advertising platforms, including Google Ads, Meta, TikTok, and other relevant channels.
• Strong experience managing digital marketing budgets, evaluating return on investment, and making data-informed recommendations regarding advertising investments.
• Demonstrated experience managing relationships with advertising agencies, media partners, and external vendors.
• Experience developing influencer marketing strategies, managing creator partnerships, and measuring campaign effectiveness.
• Advanced knowledge of digital marketing analytics, content performance, conversion tracking, campaign testing, and performance reporting.
• Strong understanding of search engine optimization, search engine marketing, and emerging AI-powered search and discovery platforms.
• Experience partnering with CRM, creative, brand, and cross-functional teams to align campaign content and digital marketing initiatives with business goals.
• Experience supporting multi-brand, multi-location, or multi-market businesses strongly preferred.
• Restaurant, hospitality, retail, or other consumer-facing industry experience preferred.
• Demonstrated ability to communicate strategic recommendations, complex data, and business results to senior leadership.
• Proven ability to independently manage competing priorities, solve complex problems, exercise sound judgment, and deliver measurable results without direct supervision.

Benefits

• Medical with company contribution
• Vision and Dental Insurance
• Paid time off and earned paid sick time
• 401K with company match
• Flexible Spending and Dependent Care Accounts
• Teledoc Services for all team members
• Long Term Disability, Life Insurance, and AD&D
• Paid Parental Leave
• Meal Discounts and Perks
• Mental Wellness and Life Event Management programs
• Anniversary recognition and rewards