Role Overview
The CRM Manager will lead the development and optimization of customer lifecycle programs across URBN Europe, driving retention, personalization, and customer value growth.
What You Will Do
Lead the design, build and optimization of best-in-class CRM customer journeys, oversee weekly CRM performance reporting, and partner with global tech and analytics teams.
Why It Might Be a Fit
Significant experience in CRM management, strong experience across multi-channel CRM, and hands-on knowledge of Salesforce Marketing Cloud or similar ESP/marketing automation platforms.
Requirements
- Significant experience in CRM management within a high-volume, consumer-facing environment
- Strong experience across multi-channel CRM including Email, Push, SMS and automated lifecycle programs
- Hands-on knowledge of Salesforce Marketing Cloud or similar ESP/marketing automation platforms
- Analytical and solutions-oriented, able to translate data into insights, decisions, and recommendations
- Agile, proactive and comfortable pivoting, with strong commercial awareness and ability to align CRM activity with trade, brand and buying priorities
Benefits
- Flexible start and finish times
- Employee Assistance Program
- Free gym
- Private medical insurance
- Employee Discount up to 40% off at all URBN Brands
- One paid day to volunteer or fundraise for a charity
- Cycle to work scheme
- Season ticket loan
- Structured support and ongoing learning opportunities
To apply for this job please visit homeoffice-eu-urbn.icims.com.
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