Marketing Automation & Lifecycle Specialist

Role Overview

Design, build, deploy, and optimize lifecycle campaigns and customer journeys across email and CRM platforms using technical expertise, marketing automation, and customer data to deliver personalized, scalable consumer experiences.

What You Will Do

Build, launch, and maintain lifecycle programs supporting acquisition, engagement, retention, pricing, and customer communications. Troubleshoot campaign, audience, data, and deployment issues.

Why It Might Be a Fit

3+ years of hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys. Strong working knowledge of Journey Builder, Automation Studio, Email Studio, and Contact Builder.

Requirements

• 3+ years of hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys
• Strong working knowledge of Journey Builder, Automation Studio, Email Studio, and Contact Builder
• Proficiency in SQL for segmentation and AMPscript for personalization
• A solid grasp of relational data, subscriber data models, and audience segmentation
• Experience running triggered and lifecycle programs such as welcome, onboarding, engagement, win-back, and renewal
• Methodical QA habits and a track record of reliable deployments
• Working knowledge of email deliverability, CAN-SPAM, and consent requirements
• Comfort using AI tools to speed up technical work such as writing and debugging SQL or AMPscript, documentation, and QA
• The ability to turn business requirements into technical builds and explain technical issues in plain language
• Bachelor’s degree or equivalent experience

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or other retirement plan
• Paid time off
• Annual salary range of $85,000 to $100,000
• Variable incentive compensation, including commissions