Creative Product Marketing Senior

Role Overview

The Creative Product Marketing Senior leads the strategy, governance, and optimization of the P&C insurance marketing landing page ecosystem, driving scalable, high-performing digital experiences that support business, campaign, and member acquisition goals.

What You Will Do

Supports the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans, and the development, creation, and optimization of the campaign assets for products they support.

Why It Might Be a Fit

Experience in financial services marketing, with an understanding of regulated marketing environments and customer acquisition challenges, and proven success developing and scaling landing page programs that support lead generation, customer acquisition, product adoption, and revenue growth objectives.

Requirements

• 6 years of relevant work experience including hands-on experience in developing and managing creatives
• Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals
• Business acumen in the areas of business operations, industry practices and emerging trends
• Understanding of a test-and-learn agenda, with the ability to analyze and interpret test data and create new hypotheses through customer and competitor insights
• Experience in Product Marketing, including understanding of specific laws and rules that govern consumer products
• Effective communication skills (verbal and written)
• Strong analytical skills with the ability to analyze and evaluate information
• Experience in financial services marketing (insurance, banking, wealth management, fintech, lending, or investment services), with an understanding of regulated marketing environments and customer acquisition challenges
• Proven success developing and scaling landing page programs that support lead generation, customer acquisition, product adoption, and revenue growth objectives
• Hands-on experience leading testing and experimentation programs, including A/B testing, multivariate testing, hypothesis development, and conversion optimization methodologies
• Strong understanding of customer decision journeys for complex or high-consideration purchases, ideally involving financial products or advisory services
• Experience translating audience insights, behavioral data, and performance analytics into landing page strategies that improve engagement, conversion, and acquisition outcomes
• Demonstrated ability to partner across product marketing, content, design, web development, analytics, and marketing operations teams to deliver integrated digital experiences
• Experience with personalization, segmentation, and audience targeting strategies, leveraging traffic source, customer intent, lifecycle stage, and behavioral signals
• Familiarity with marketing technology and optimization platforms, including web analytics, tag management, experimentation tools, CMS platforms, and marketing automation systems
• Experience balancing performance objectives with brand, compliance, legal, and accessibility requirements, particularly within highly regulated industries such as financial services

Benefits

• Comprehensive medical, dental and vision plans
• 401(k)
• Pension
• Life insurance
• Parental benefits
• Adoption assistance
• Paid time off program with paid holidays
• 16 paid volunteer hours
• Various wellness programs
• Career path planning and continuing education

Tagged as: Data Analysis