Director, MarTech Data & Platforms – P&C

Role Overview

The Director, MarTech Data & Platforms, will play a critical role in building and advancing a world-class data and tech foundation to power end-to-end journeys within owned-channel marketing for P&C Insurance. This hands-on leader will work alongside data and platform SMEs to execute within our Snowflake data domains, hydrate our CDP, and deliver advanced journeys within Salesforce Marketing Cloud.

What You Will Do

Deliver zero-copy zero-share data from Snowflake to Salesforce CDP for use in multiple downstream channels, precisely execute data delivery, partner with IT to align architectural standards, ensure pipeline reliability and stability, and manage a small team of data engineers and technical platform leads.

Why It Might Be a Fit

This role is for a data-driven, technical marketing expert looking to shape the future of P&C marketing. The ideal candidate will have 8-10 years of experience in Snowflake, database marketing, and Salesforce Data 360, strong proficiency with SQL, Python, JSON, APIs, and experience using AMPscript, HTML/CSS, Journey Builder, Automation Studio, Email Studio, and other SFMC capabilities.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience
• 8-10 years of experience in Snowflake (or related data platforms), database marketing, and Salesforce Data 360 (or similar CDPs)
• 8-10 years of experience with Salesforce Marketing Cloud, CRM, email, digital, SMS, outbound call, direct mail, or related 1:1 marketing disciplines
• Strong proficiency with SQL, Python, JSON, APIs
• Experience using AMPscript, HTML/CSS, Journey Builder, Automation Studio, Email Studio, and other SFMC capabilities
• Strong understanding of journey orchestration, audience segmentation, personalization, testing, and cross-channel marketing best practices
• Ability to translate strategic objectives into actionable marketing plans and technical requirements
• Excellent communication and relationship-building skills
• Proven ability to independently manage multiple priorities and projects in a fast-paced environment

Benefits

• Comprehensive medical, dental and vision plans
• 401(k)
• Pension
• Life insurance
• Parental benefits
• Adoption assistance
• Paid time off program with paid holidays plus 16 paid volunteer hours
• Various wellness programs