Marketing Manager Lead – Inbound Channels & Personalization

Role Overview

We are seeking a highly strategic and data-driven marketer to own Property & Casualty (P&C) Marketing’s inbound channel strategy. This individual will lead the development, execution, optimization, and expansion of personalized digital experiences across owned channels.

What You Will Do

Inbound Channel Strategy & Ownership, Personalization, NBE & Decisioning, Testing & Experimentation, Performance & Analytics

Why It Might Be a Fit

Insurance, financial services, banking, fintech, or highly regulated industry experience, Experience with Salesforce Personalization, Pega, or similar personalization platforms, Knowledge of customer data platforms (CDPs), audience management, or identity resolution

Requirements

• Bachelor’s degree; OR 4 years of relevant education and/or experience.
• 8 or more years of relevant business support and / or general analysis experience.
• Demonstrated leadership experience.
• Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access.
• Subject-matter-expert knowledge of relevant industry data sources.

Benefits

• Comprehensive medical, dental and vision plans
• 401(k)
• Pension
• Life insurance
• Parental benefits
• Adoption assistance
• Paid time off program with paid holidays
• 16 paid volunteer hours
• Various wellness programs

Tagged as: Data Analysis, Excel, Salesforce