Media and Social Marketing Manager Lead

Role Overview

The Media Manager Lead will be responsible for creating, facilitating, and executing multi-channel paid media for USAA’s national video brand media campaign across TV, streaming, programmatic video, and social video. This is a hands-on, highly visible role responsible for the national video media strategy, planning, execution, and optimization to ensure paid media is scheduled and delivered according to the marketing plan and complies with the organization’s marketing standards.

What You Will Do

Develops highly complex, multi-channel national video media strategies, working with a broad spectrum of channels, ensuring marketing strategies are integrated and on brand. Deploys iterative test-and-learns to continually learn and optimize media tactics and strategies.

Why It Might Be a Fit

The ideal candidate will have experience at a media agency or internal brand media team executing National media campaigns for Fortune 500 company, deep understanding and appreciation for the Military community, and understanding of marketing attribution and measurement including Marketing Mix Models and last touch attribution.

Requirements

• Bachelor’s degree; OR 4 years of relevant education and/or experience
• 8 or more years of experience in a marketing, media and advertising, to include at least 4 years experience in one or more of the following areas: National TV buying/planning, programmatic buying/planning
• Subject-matter-expert knowledge of tv, digital, and social marketing industry and practices
• Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience
• Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating and collaborating with key stakeholders
• Effective communication and presentation skills; able to present to all levels of leadership
• Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint

Benefits

• Comprehensive medical, dental and vision plans
• 401(k)
• Pension
• Life insurance
• Parental benefits
• Adoption assistance
• Paid time off program with paid holidays plus 16 paid volunteer hours
• Various wellness programs