Digital Product Marketing Manager

Role Overview

USP is seeking a Digital Product Marketing Manager to own and scale the email and lifecycle marketing engine behind our online subscription products, including USP–NF. You will set strategy and execute hands-on across the full email lifecycle, from audience segmentation and journey design through copywriting, A/B testing, deliverability, and performance reporting.

What You Will Do

You will design and build multi-step journeys and dynamic-content programs in Marketo, write and edit email copy, run a disciplined testing program, own list health, deliverability, suppression logic, and database hygiene, define and track KPIs, build reporting and dashboards, and turn findings into clear recommendations for leadership.

Why It Might Be a Fit

The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience.

Requirements

• Bachelor’s degree in marketing, communications, or a related field, or equivalent relevant experience.
• 6+ years of progressive experience in digital, product, or lifecycle email marketing in a B2B or subscription environment.
• At least 4 years of hands-on experience owning lifecycle email programs end to end in Marketo or a comparable platform (strategy, journey design, copywriting, build, deployment, A/B testing, and measurement), with examples of results you drove.
• Hands-on expertise in marketing automation platforms (Marketo preferred; HubSpot, Pardot, Eloqua, or similar considered), including list segmentation, dynamic content, journey building, and deliverability management.
• Working knowledge of B2B funnel metrics, attribution, and CRM/marketing automation integrations (e.g., Salesforce + Marketo).
• Demonstrated experience marketing a subscription or renewable product, including renewal campaigns, retention motions, and lifecycle analytics.
• Strong analytical skills, with the ability to turn performance data into decisions and recommendations.
• Exceptional writing skills, with the ability to translate complex technical or regulatory topics into clear, benefit-oriented marketing narratives.
• Experience in a customer-facing or customer-outreach role and in a matrixed organization, managing multiple stakeholders and competing priorities.

Benefits

• Company-paid time off
• Comprehensive healthcare options
• Retirement savings