Performance Marketing Manager (Lead Generation & Campaigns)

Role Overview

The Performance Marketing Manager will plan, steer, and optimize B2B performance campaigns with a clear focus on digital lead generation. The role involves using Google Ads, LinkedIn, and Meta to reach relevant target groups and achieve measurable results.

What You Will Do

The Performance Marketing Manager will lead and coordinate performance and media agencies, develop campaigns, processes, and digital setups, and continuously monitor KPIs such as leads, cost per lead, and conversion rate.

Why It Might Be a Fit

The ideal candidate will have at least five years of experience in digital or performance marketing, with a strong understanding of KPIs and the ability to analyze results and lead concrete optimizations.

Requirements

• At least five years of experience in digital or performance marketing
• Experience in B2B field
• Study in marketing, communication, or economics (advantageous)
• Relevant practical experience
• Proficiency in Google Ads, LinkedIn, and Meta
• Ability to lead and coordinate performance and media agencies
• Strong understanding of KPIs and ability to analyze results
• Hands-on mentality with strategic understanding
• Good German and good English skills

Benefits

• 30 vacation days per year
• Flexible time account for overtime
• Company restaurant (uvexeria)
• Employee discount (30-44% on all uvex group products)
• Bike leasing with JobRad
• Hansefit (flexible fitness training across Germany)