Marketing Manager – Victoria’s Secret

Role Overview

The Marketing Manager will lead and execute integrated marketing, advertising, public relations, and promotional initiatives for Victoria’s Secret. The successful candidate will be responsible for strengthening brand awareness, driving customer engagement, and supporting business growth through impactful marketing campaigns and strategic brand partnerships.

What You Will Do

Develop and execute comprehensive marketing plans and strategies, plan and implement the annual marketing and promotional calendar, research and analyze competitor marketing activities, and ensure all marketing initiatives are aligned with brand positioning.

Why It Might Be a Fit

The ideal candidate will have proven experience in developing and executing integrated marketing campaigns, PR strategies, and brand events, with a strong understanding of digital marketing and social media platforms.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations or a related discipline
• Minimum 4–5 years of relevant marketing experience, preferably within the luxury, fashion, beauty, or premium retail industry
• Proven experience in developing and executing integrated marketing campaigns, PR strategies, and brand events
• Strong understanding of digital marketing and social media platforms
• Excellent communication, presentation, and stakeholder management skills
• Strong project management, organisational, and problem-solving abilities
• Resilient, adaptable, and commercially minded, with a good understanding of evolving market trends and consumer behaviour
• Excellent command of written and spoken English. Proficiency in additional languages will be an added advantage.