Head of Performance Marketing & Operations

On Site Full TimeNew Jersey, United StatesValley Bank

Role Overview

The Head of Performance Marketing & Operations will partner with the head of consumer & commercial marketing and brand to define channel strategy, oversee paid and digital channels, and optimize spend to maximize reach, conversion, and efficiency. This role will also lead, develop, and scale a high-performing acquisition and performance marketing team.

What You Will Do

Responsibilities include defining and managing KPIs, leveraging analytics and performance data to optimize campaigns, and championing innovation in areas such as personalization, automation, and advanced targeting.

Why It Might Be a Fit

The ideal candidate will have a proven track record of driving scalable customer acquisition, deep expertise across paid and owned digital channels, and experience managing large marketing budgets. They will also have a transformational mindset, strong analytical and data-driven skills, and the ability to lead and develop high-performing teams.

Requirements

  • Proven track record of driving scalable customer acquisition
  • Deep expertise across paid and owned digital channels
  • Experience managing large marketing budgets
  • Transformational mindset
  • Strong analytical and data-driven mindset
  • Executive presence with strong communication and storytelling skills
  • Proven ability to lead and develop high-performing teams
  • Proven ability to influence at the executive level

To apply for this job please visit myjobs.adp.com.


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