Data Analyst, Specialist (Marketing Analytics)

Role Overview

The Data Analyst, Specialist is responsible for leveraging data-driven insights to support strategic business decisions and improve operational efficiency. This role involves structuring complex business requests into well-defined analytical projects, extracting and analyzing large datasets from multiple sources and developing automated reporting solutions to enhance data accessibility and decision-making.

What You Will Do

The role involves engaging with internal stakeholders, gathering and analyzing data from multiple sources, developing automated reporting solutions, and conducting advanced statistical analyses to optimize marketing strategies.

Why It Might Be a Fit

The ideal candidate will have a strong proficiency in SQL, expertise in Python, and hands-on experience with data visualization tools like Power BI, Tableau or Looker. The candidate should also have expertise in marketing and digital analytics, A/B testing, campaign effectiveness measurement, customer behavior analysis, and conversion optimization.

Requirements

• Minimum 5 years of relevant work experience
• Bachelor’s degree (B.E./B.Tech) in Computer Science, IT, or a Bachelor’s in Statistics/Mathematics
• Strong proficiency in SQL
• Expertise in Python
• Hands-on experience with data visualization tools like Power BI, Tableau or Looker
• Expertise in marketing and digital analytics, A/B testing, campaign effectiveness measurement, customer behavior analysis, and conversion optimization

Benefits

• Financial wellness
• Physical wellness
• Personal wellness

Tagged as: Data Analysis