Data Analyst, Specialist (Marketing Analytics)

Role Overview

The Data Analyst, Specialist is responsible for leveraging data-driven insights to support strategic business decisions and improve operational efficiency. This role involves structuring complex business requests into well-defined analytical projects, extracting and analyzing large datasets from multiple sources, and developing automated reporting solutions to enhance data accessibility and decision-making.

What You Will Do

Responsibilities include engaging with internal stakeholders, gathering and validating datasets, analyzing and integrating data, developing end-to-end marketing and sales funnel analytics, and conducting advanced statistical analyses.

Why It Might Be a Fit

This role requires expertise in SQL, Python, data visualization tools, and marketing concepts, as well as experience in Adobe suite or Google Analytics. The ideal candidate will have a strong proficiency in data analysis, statistical modeling, and business intelligence.

Requirements

• Minimum 5 years of relevant work experience
• Bachelor’s degree (B.E./B.Tech) in Computer Science, IT, or a Bachelor’s in Statistics/Mathematics
• Strong proficiency in SQL
• Expertise in Python
• Hands-on experience with data visualization tools like Power BI, Tableau or Looker
• Experience in marketing and digital analytics, A/B testing, campaign effectiveness measurement, customer behaviour analysis, and conversion optimization

Benefits

• Financial wellness
• Physical wellness
• Personal wellness
• Competitive offers and programs
• Benefits and Rewards packages
• Total Rewards programs
• Wellness support for key areas in life
• Hybrid working model
• Enhanced flexibility
• In-person learning, collaboration, and connection

Tagged as: Data Analysis