Senior Analyst – Self Directed Marketing Analytics

The Self‐Directed Marketing Analytics team is seeking a Lead Analyst to deliver data‐driven insights that shape marketing strategy and fuel growth across Personal Wealth Marketing.

Requirements

• Partner with stakeholders to understand business objectives and analytical needs.
• Translate business requirements into structured analytical approaches and lead projects through completion.
• Proactively identify opportunities where analytics can improve business outcomes.
• Acquire, integrate, and analyze structured and unstructured data, ensuring data quality, accuracy, and analytical integrity.
• Perform advanced analysis of historical and campaign data to identify trends, drivers, and opportunities.
• Develop subject matter expertise in areas such as audience targeting, client journey analytics, campaign analysis, marketing channels, and content performance.
• Create clear, actionable visualizations and presentations that translate insights into business actions.
• Promote best practices and continuous improvement in analytics tools and methodologies.
• Collaborate with Marketing, Customer Experience Design (CXD), Engineering, and Finance partners to deliver integrated insights.
• Deliver clear and timely updates to stakeholders.
• Develop high-quality PowerPoint presentations to communicate analysis insights and recommendations to stakeholder audiences.

Benefits

• 401k Matching
• Retirement Plan
• Tuition Reimbursement
• Generous Paid Time Off