Role Overview
As a Senior Customer Marketing Manager, you will lead the strategy, execution, and optimization of integrated campaigns designed to grow revenue within existing customer accounts. You will work closely with Customer Success, Sales, Product Marketing, Content, Digital Marketing, Marketing Operations, Revenue Operations, and Partner teams to create campaigns that drive customer expansion, cross-sell, upsell, adoption, and pipeline growth.
What You Will Do
Design and execute integrated customer expansion campaigns, develop segmentation and targeting strategies, partner with Customer Success and Sales teams, analyze campaign performance, and coordinate cross-functional contributors.
Why It Might Be a Fit
This role combines strategic planning, campaign execution, data-driven optimization, and cross-functional leadership to help transform existing customers into long-term growth opportunities. You will serve as a trusted campaign leader who influences expansion strategy through data-driven recommendations and cross-functional collaboration.
Requirements
- 7+ years of B2B marketing experience in integrated marketing, campaign management, demand generation, customer marketing, lifecycle marketing, or related functions
- Experience developing and executing multi-channel campaigns that drive pipeline growth, customer engagement, retention, upsell, or cross-sell outcomes
- Experience working with marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua, or similar technologies
- Experience using Salesforce for campaign reporting, pipeline analysis, attribution, and performance measurement
- Strong understanding of customer lifecycle marketing, account-based marketing, buyer journeys, funnel management, pipeline generation, and attribution models
- Strong project management and stakeholder management skills, including the ability to influence outcomes without direct authority
- Strong analytical and communication skills with the ability to translate campaign performance data into actionable business recommendations
Benefits
- Comprehensive medical, dental, and vision coverage
- PTO and public holidays
- Dedicated time to give back and support the communities that matter to you
- Dedicated learning days to support continuous growth, skill development, and professional learning
- Compensation that reflects your market and your value
- Retirement plans designed to help you build long-term financial security
- Support for continuing education and professional development
- Remote and hybrid options available across most regions
To apply for this job please visit job-boards.greenhouse.io.
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