Marketing Automation Manager

Role Overview

The VDI Knowledge Forum is a company that offers events for engineers and technical professionals. We are looking for a Marketing Automation Manager to develop targeted customer journeys and automated communication channels.

What You Will Do

As a Marketing Automation Manager, you will develop customer journeys, optimize automated communication channels, and analyze marketing and lifecycle KPIs.

Why It Might Be a Fit

You will work closely with marketing, product management, and system administrators to ensure that target groups, data, and content come together in effective customer journeys.

Requirements

• completed degree with a focus on marketing or several years of relevant professional experience in marketing automation, CRM, e-mail, or lifecycle marketing
• in-depth experience in marketing automation and e-mail marketing
• familiarity with CRM and e-mail marketing systems
• good understanding of data and trigger logic
• knowledge of Sugar and Sugar Market is a plus
• ability to combine strategic and analytical thinking with a hands-on mentality

Benefits

• Flexible working hours with time-off and time recording
• Top-modern workplace and digital work environment
• Highly motivated, interdisciplinary, and engaged team
• Excellent business contacts and networks in industry, economy, and science
• Good transportation links
• Discounts at selected partner companies
• Corporate benefits program
• Discounted shopping at Düsseldorf Airport
• Access to the Crew Shop
• Free use of PME family service offers
• Health checks and vaccination opportunities
• Company events and internal knowledge and communication formats