Campaign Marketing Manager, Lifecycle and Retention

Role Overview

The Veeam Global Demand Generation and Customer Marketing team is hiring a Campaign Marketing Manager to help develop and execute programs that help customers adopt our solutions, realize measurable value, and expand use of Veeam’s core products to drive customer retention.

What You Will Do

Build and project manage lifecycle programs across onboarding, adoption, optimization, renewal, advocacy, and re-engagement. Execute plans by partnering with functional marketing teams such as web, social, email, digital advertising and automation teams.

Why It Might Be a Fit

8+ years experience working in lifecycle marketing, customer marketing, marketing campaigns or digital advertising for B2B technology companies. Bachelor or Master’s degree in marketing. Excellent interpersonal and communication skills in English.

Requirements

• 8+ years experience working in lifecycle marketing, customer marketing, marketing campaigns or digital advertising for B2B technology companies
• Bachelor or Master’s degree in marketing
• Excellent interpersonal and communication skills in English
• Experience developing and executing email campaigns, nurture programs, or automated customer journeys
• Ability to manage program from planning through launch, measurement and optimization
• Familiarity with other media channels like webinars and digital tactics like email and social media
• Ability to write and create marketing materials like emails, social posts, landing pages and advertisements
• Detail-oriented with good organizational skills to be able to balance multiple products and get things done on time
• Experience with JIRA, Confluence, PowerBI, Tableau, Claude, and Salesforce is a plus

Benefits

• 21 annual vacation days, additional days based on tenure, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
• Private health, dental, and vision insurance for employees and dependents, including outpatient care, hospitalization, pregnancy monitoring, and psychology support
• Monthly lifestyle and daily meal benefits: 40 RON/day via Edenred and 600 RON/month through a flexible cafeteria platform
• Life insurance (2× annual gross salary), critical illness, and disability coverage, plus vision reimbursement
• Free access to Bookster library platform for borrowing your favorite books for free
• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops and learning events like our annual Global Day of Learning