Principal Lifecycle Marketing Manager

Role Overview

The Principal Lifecycle Marketing Manager is responsible for leading and optimizing email marketing across the full prospect and customer lifecycles. This role combines strategic program ownership with hands-on execution, including lifecycle journey development, email copywriting and messaging, audience segmentation, personalization, testing, performance measurement, and ongoing optimization.

What You Will Do

Own lifecycle email strategy and execution, lead the use of Marketo and 6sense email solutions, develop and optimize email copy and messaging, establish channel goals and performance dashboards, and partner across Marketing to develop prospect and customer lifecycle strategies.

Why It Might Be a Fit

The ideal candidate will demonstrate expertise in lifecycle and email marketing, with a focus on creating impactful, measurable communications for a B2B audience. This role requires a strong understanding of lifecycle marketing strategy, email marketing tools and best practices, and the ability to collaborate across Sales, Demand Engagement, Product Marketing, Design, Marketing Operations, and other cross-functional teams.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience
• 10+ years of experience in email marketing, lifecycle marketing, demand generation, marketing automation, marketing communications, or a similar role
• Experience managing lifecycle programs across both prospect and customer audiences
• Experience in a software-as-a-service (SaaS) environment
• Demonstrated ability to set lifecycle email strategy, prioritize a program roadmap, and improve conversion, adoption, retention, or expansion through measurable program improvements
• Strong understanding of B2B marketing and the role of email across prospect and customer journeys
• Hands-on experience with relevant marketing automation and email tools, including deep Marketo expertise and 6sense, with experience using or managing AI-enabled workflows, automation, personalization, and campaign optimization capabilities
• Solid understanding of email and lifecycle marketing principles, including audience segmentation, nurture strategy, personalization, performance measurement, A/B testing, deliverability, subscription management, and program optimization
• Strong copywriting and editing skills, with demonstrated experience developing email messaging for different audiences, personas, lifecycle stages, and campaign objectives
• Strong analytical skills and the ability to translate campaign data, performance trends, and AI-enabled insights into strategic recommendations
• Excellent project management and organizational skills, including the ability to manage multiple programs, timelines, stakeholders, and priorities
• Excellent written and verbal communication skills
• Strong attention to detail and the ability to evaluate email and AI-generated content for accuracy, brand alignment, compliance, and quality
• Ability to build trust and collaborate across departments, adapt to changing priorities, and take accountability for channel outcomes and performance

Benefits

• Comprehensive benefits package

Tagged as: Data Analysis, Marketo, Project Management