Associate Director, Go to Market

Role Overview

Join Verizon as an Associate Director, Go to Market, and lead the Value Marketing team in developing and executing annual marketing growth plans and GTM plans for Straight Talk, Walmart Family Mobile, and Tracfone. This role requires a strategic thinker with a strong understanding of the prepaid telecommunications landscape.

What You Will Do

As the single DRI for end-to-end success, you will design integrated, full-funnel GTM playbooks that drive measurable subscriber acquisition and portfolio growth. You will bridge high-level brand strategy with flawless tactical execution and lead cross-functional teams to deliver breakthrough brand and product storytelling.

Why It Might Be a Fit

The ideal candidate is an exceptionally structured operator who understands the whole marketing ecosystem and the levers to pull in order to meet business and marketing KPIs. This role requires a detail-oriented leader with a passion for driving results through collaboration and creative translation of data.

Requirements

• Bachelor’s degree or four or more years of work experience
• Eight or more years of relevant experience required
• Highly organized with the ability to manage multiple projects and deadlines simultaneously
• Understanding of marketing strategies within national retail
• Strong project management skills
• Exceptional communication skills
• Ability to thrive in a fast-paced environment
• Excellent written and verbal communication skills
• Ability to ground marketing work within specific business needs and pressures
• Strong attention to detail
• Proven ability to lead cross-functional marketing teams

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Short and long term disability insurance
• Basic life insurance
• Supplemental life insurance
• AD&D insurance
• Identity theft protection
• Pet insurance
• Group home & auto insurance
• Matched 401(k) savings plan
• Paid holidays
• Personal days
• Paid parental leave
• Adoption assistance
• Tuition assistance

Tagged as: Project Management