CRM Marketing Activation Senior Manager

Role Overview

As the Direct Response Marketing Activation Senior Manager, you will serve as both a strategic orchestrator and a hands-on creator, driving end-to-end campaign execution across all direct-to-consumer channels. In this hybrid role, you will actively develop the marketing strategy as well as design and write high-impact assets yourself, while also working closely with agency and other third-party partners for more complex assignments.

What You Will Do

You will lead the 360-degree creative activation process, integrate AI-powered creative and copywriting tools, balance self-executed creative deliverables with external agency work, manage multiple concurrent campaign activations, and maintain adherence to timelines and guidelines.

Why It Might Be a Fit

You are curious about what people need and want, enjoy digging through data for insight into opportunities for how we can help our consumers work, play, and connect in new and better ways. You’ll need to have a bachelor’s degree or four or more years of work experience, six or more years of relevant experience, direct response marketing, CRM, or MarCom experience, hands-on creative and software proficiency, and channel-specific expertise.

Requirements

• Bachelor’s degree or four or more years of work experience
• Six or more years of relevant experience
• Direct response marketing, CRM, or MarCom experience
• Hands-on creative and software proficiency
• Channel-specific expertise
• AI tool integration

Benefits

• Health and wellness benefit options
• Matched 401(k) savings plan
• Up to 8 company-paid holidays per year
• Up to 6 personal days per year
• Paid parental leave
• Adoption assistance
• Tuition assistance
• Premium pay such as overtime, shift differential, holiday pay, allowances, etc.