Senior Marketing Manager, Product Engagement

Role Overview

The Senior Marketing Manager, Product Engagement will own and lead the product adoption and feature utilization strategy across the customer lifecycle, leveraging in-product experiences and triggered out-of-product communications to drive onboarding activation, deepen feature usage, reduce friction, and accelerate time-to-value.

What You Will Do

The Senior Marketing Manager, Product Engagement will define and execute connected engagement strategies, design in-product guides and contextual walkthroughs, establish in-product communication governance, and partner with Product Management and UX to safeguard the overall user experience.

Why It Might Be a Fit

The ideal candidate will have 6+ years of experience in B2B SaaS marketing, specializing in product engagement marketing, in-product marketing, product-led growth, customer marketing, or lifecycle marketing, and hands-on experience with digital adoption/in-product platforms.

Requirements

• Bachelor’s degree or four or more years of work experience
• Six or more years of relevant experience required
• Six or more years of progressive experience in B2B SaaS marketing
• Hands-on experience with digital adoption/in-product platforms
• Experience designing programs that measurably increase product adoption, feature usage, and user retention
• Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications
• Experience collaborating seamlessly across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations

Benefits

• Medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance
• Matched 401(k) savings plan
• Up to 8 company paid holidays per year
• Up to 6 personal days per year
• Paid parental leave
• Adoption assistance
• Tuition assistance