Role Overview
As a Growth Marketing Manager, Upper Funnel, you’ll own Verkada’s top-of-funnel campaigns and how we measure them. You’ll test channels most B2B companies never try, from CTV to audio to billboards, and build the measurement to prove what works.
What You Will Do
You’ll decide what we run, think critically about ads, messages, and formats, and what works best on each platform. You’ll also decide who is worth spending money on, build ICP and account-list targeting, and choose the right channel mix to reach them.
Why It Might Be a Fit
You’ll have the opportunity to directly shape how the market sees Verkada and work with a high-performing team with backgrounds spanning investment banking, consulting, marketing, and high-growth startups.
Requirements
- 4+ years of experience in growth marketing, performance marketing, paid media, marketing science, a startup or equivalent
- Hands-on experience buying media, and the confidence to make decisions about spending real money
- A clear answer to the question, “How did you know it worked?”
- Proficiency in data analysis. Knowledge of SQL and Excel preferred
- Experience with CTV, out-of-home, audio, or account-based marketing (ABM) campaigns is a plus
Benefits
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Fertility Stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
To apply for this job please visit job-boards.greenhouse.io.
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