Senior Growth Marketing Manager, Upper Funnel

Role Overview

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform. The Senior Growth Marketing Manager, Upper Funnel will own Verkada’s top-of-funnel campaigns and how they measure them. This is a highly visible, high-autonomy role that offers the opportunity to directly shape how the market sees Verkada.

What You Will Do

The Senior Growth Marketing Manager, Upper Funnel will decide what campaigns to run, who to target, and how to measure their impact. They will test new channels, inventory, and vendors across CTV, YouTube, LinkedIn, audio, and out-of-home to find the best targeting at the best cost.

Why It Might Be a Fit

The ideal candidate will have 7+ years of experience in growth marketing, performance marketing, paid media, marketing science, a startup or equivalent. They will have hands-on experience buying media and the confidence to make decisions about spending real money.

Requirements

• 7+ years of experience in growth marketing, performance marketing, paid media, marketing science, a startup or equivalent
• Hands-on experience buying media, and the confidence to make decisions about spending real money
• A clear answer to the question, ‘How did you know it worked?’ You have designed and read at least one incrementality test yourself, such as a geo-lift, matched-market, or holdout test
• A strong point of view on creative and story: you can explain why a campaign was good, what helped it, and what hurt it
• Proficiency in data analysis. Knowledge of SQL and Excel preferred
• Experience with CTV, out-of-home, audio, or account-based marketing (ABM) campaigns is a plus

Benefits

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits