Role Overview
The Vice President, Customer Intelligence & Growth will build and lead the enterprise capability that connects customer intelligence, strategy, research, lifecycle marketing and advanced analytics. This leader will translate customer insight into growth strategies that shape decisions across Product, Brand, Marketing, Retail, Ecommerce, Merchandising, Planning and Finance.
What You Will Do
The role involves building and leading the enterprise capability that connects customer intelligence, strategy, research, lifecycle marketing and advanced analytics. The leader will define Veronica Beard’s customer growth strategy, acquisition, retention and lifetime value priorities; build the Customer Demand Plan; and identify the highest-impact growth opportunities across the business.
Why It Might Be a Fit
The ideal candidate is a business strategist first and a functional expert second, with 15+ years of leadership experience in customer strategy, growth strategy, analytics, consulting or general management. They should have deep expertise in customer economics, acquisition, retention and lifetime value, and the ability to synthesize analytics, research and customer insight into clear decisions, priorities and measurable commercial outcomes.
Requirements
- 15+ years of leadership experience in customer strategy, growth strategy, analytics, consulting or general management
- Deep expertise in customer economics, acquisition, retention and lifetime value
- Ability to synthesize analytics, research and customer insight into clear decisions, priorities and measurable commercial outcomes
Benefits
- Comprehensive benefits package
- Short-term incentive program
- Clothing allowance
- Merchandise discounts
To apply for this job please visit veronicabeard.com.
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