Role Overview
CNBC is hiring a Senior Manager, Acquisition & Growth Strategy to own the digital subscription business and build new products for investors. The role will involve finding and converting new subscribers across paid, owned, and partner channels.
What You Will Do
The Senior Manager will own new subscriber volume, lead paywall testing, own subscription landing pages and checkout, shape pricing and promotional offers, oversee paid acquisition, build the conversion signal, prove what drives growth, and manage budget and forecasting.
Why It Might Be a Fit
The ideal candidate will have 8+ years of experience in growth or performance marketing, with a track record of growing subscriber volume while managing CAC. They will also have hands-on experience running paywall, landing page, checkout, or offer tests, and turning results into decisions.
Requirements
- 8+ years in growth or performance marketing
- 4+ years driving subscriber acquisition for a subscription or DTC business
- Hands-on experience running paywall, landing page, checkout or offer tests
- Hands-on expertise in Google, Meta and programmatic buying
- Deep working knowledge of conversion tracking
- Experience designing incrementality tests and explaining the results to Finance
- Strong grounding in testing and statistics
- Comfort with SQL, spreadsheets and analytics tools
- Experience managing agencies and cross-functional partners
Benefits
- Medical, dental and vision insurance
- 401(k)
- Paid leave
- Discounts and perks
To apply for this job please visit jobs.smartrecruiters.com.
Follow us on social media