Role Overview
The Marketing Operations Manager runs Marketo as the core marketing automation platform, optimizes the marketing technology stack, data governance and campaign execution across the organization, and owns CaPDB, Versaterm’s competitive and market intelligence data in Salesforce. This role ensures that marketing systems, workflows and reporting are efficient, scalable and aligned with the company’s go-to-market strategy.
What You Will Do
The role involves owning CaPDB end to end, defining and publishing data standards, quality, refresh cadence and documentation. It also involves building and maintaining the weekly Salesforce completeness report, partnering with Revenue Operations and Salesforce Admin on field cleanup, and planning and running data enrichment programs.
Why It Might Be a Fit
The ideal candidate will have a strong understanding of lead management processes, funnel metrics and campaign attribution models, and experience managing outside vendors or outsourced data programs. They will also have analytical and detail-oriented mindset with a focus on process improvement and operational excellence.
Requirements
- Bachelor’s degree or diploma in Marketing, Business or a related field, or equivalent combination of education and experience.
- Minimum 5 years of experience in marketing operations, demand generation or revenue operations roles within a B2B SaaS or technology environment.
- Advanced proficiency with Salesforce CRM, including custom objects, reports, dashboards, data loads and field and picklist management, and with Marketo, including programs, smart lists, scoring, tokens and the Marketo-Salesforce sync.
- Proven experience owning data quality: defining standards, measuring completeness, cleaning and deduplicating records, and getting other teams to maintain data.
- Experience managing outside vendors or outsourced data programs, including scoping, quality checks and performance review.
- Strong understanding of lead management processes, funnel metrics and campaign attribution models.
- Experience with data management, reporting and visualization tools (for example Tableau, Power BI or Salesforce dashboards).
- Proven ability to manage complex projects and cross-functional initiatives with multiple stakeholders, including Sales leadership and Revenue Operations.
- Analytical and detail-oriented mindset with a focus on process improvement and operational excellence.
- Excellent communication and collaboration skills, with the ability to translate technical concepts into actionable insights.
Benefits
- Comprehensive benefits offering
- Variable compensation such as incentive plans or discretionary performance bonuses
To apply for this job please visit job-boards.greenhouse.io.
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