Role Overview
The Marketing Operations Manager runs Marketo as the core marketing automation platform, optimizes the marketing technology stack, data governance and campaign execution across the organization, and owns CaPDB, Versaterm’s competitive and market intelligence data in Salesforce.
What You Will Do
The role ensures that marketing systems, workflows and reporting are efficient, scalable and aligned with the company’s go-to-market strategy. You will collaborate closely with Sales, Revenue Operations, Marketing and Analytics to strengthen data integrity and turn account intelligence into targeted campaigns and pipeline.
Why It Might Be a Fit
This role requires a specific kind of person — someone who wants to be pushed by great people, build things that outlast a sprint cycle, and go home knowing the work connected back to something real.
Requirements
- Bachelor’s degree or diploma in Marketing, Business or a related field, or equivalent combination of education and experience.
- Minimum 5 years of experience in marketing operations, demand generation or revenue operations roles within a B2B SaaS or technology environment, with some prior experience providing mentorship, guidance or informal leadership.
- Advanced proficiency with Salesforce CRM, including custom objects, reports, dashboards, data loads and field and picklist management, and with Marketo, including programs, smart lists, scoring, tokens and the Marketo-Salesforce sync.
- Proven experience owning data quality: defining standards, measuring completeness, cleaning and deduplicating records, and getting other teams to maintain data.
- Experience managing outside vendors or outsourced data programs, including scoping, quality checks and performance review.
- Strong understanding of lead management processes, funnel metrics and campaign attribution models.
- Experience with data management, reporting and visualization tools (for example Tableau, Power BI or Salesforce dashboards).
- Proven ability to manage complex projects and cross-functional initiatives with multiple stakeholders, including Sales leadership and Revenue Operations.
- Analytical and detail-oriented mindset with a focus on process improvement and operational excellence.
- Excellent communication and collaboration skills, with the ability to translate technical concepts into actionable insights.
- Experience in account-based marketing (ABM) and revenue attribution frameworks is an asset.
- Experience with competitive intelligence, public sector or public safety technology markets, or contract and renewal data is an asset.
- Experience providing informal mentorship, guidance or onboarding support to junior team members or peers.
- Comfortable offering feedback, sharing best practices and helping to coordinate work across team members when needed.
To apply for this job please visit job-boards.greenhouse.io.
Follow us on social media