Senior Demand Generation Manager

Role Overview

The Senior Demand Generation Manager is responsible for driving sustainable long-term pipeline growth and market engagement across Versaterm’s portfolio of public safety solutions. This role leads high-complexity, cross-departmental initiatives through expertise and influence, and brings deep functional and technical mastery of demand generation.

What You Will Do

Designs and plans targeted go-to-market programs to build brand awareness and generate and nurture leads through the sales and marketing funnel. Owns the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth.

Why It Might Be a Fit

10+ years of experience in B2B marketing, with deep, recognized expertise and authority in demand generation. Proven success building and scaling demand generation programs in a high-growth SaaS environment.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
• 10+ years of experience in B2B marketing, with deep, recognized expertise and authority in demand generation.
• Proven success building and scaling demand generation programs in a high-growth SaaS environment.
• Strong understanding of public safety or mission-driven technology markets is a plus.
• Deep mastery of marketing automation, CRM, and analytics platforms (e.g., Marketo, SFDC), with experience establishing KPIs and reporting frameworks.
• Exceptional communication, analytical, and mentoring skills, with a record of raising the standard for the function.

Benefits

• Comprehensive benefits offering
• Variable compensation such as incentive plans or discretionary performance bonuses